Romanian Post pushes the envelope
On October 17, the Romanian Post launched the MoneyPost currency transfer service, its latest step in developing new business lines. President and GM Dumitru Daniel Neagoe shares with BR his insight into the future outlook.
Otilia Haraga
Publishers keep their edge as content migrates to mobile applications
With the explosion of sales of the iPhone and iPad, as well as smartphones and tablets in general, an increasing number of users are getting their information by accessing publications from their mobile devices. Even though the penetration is rather limited, media experts seem to agree that none of the media groups can afford not to offer their products in a mobile-device friendly format, as they risk missing out on an appealing segment of the market.
Otilia Haraga
Law lags behind technology in digital switchover
Romania’s switch to digital television is awaiting approval from several ministries, said Valerian Vreme, the minister of communications, during the International Digital Forum.
Otilia Haraga
NFC telecom’s next big thing?
As the worldwide telecommunication industry rapidly comes closer to the tipping point of unstoppable commoditization of its current core business – voice and SMS – the leaders of innovation are looking into new ways to boost value and bring telecom once again to the forefront of the hottest industries.
Nicu Pana
Romanian camera market shoots for higher revenues
After a pronounced slowdown that started in 2009, the camera market in Romania has snapped back, encouraged by new launches and Romanians’ growing appetite for better technology. Sales figures are looking good but consumers are less likely to splash big cash without very carefully studying various offers and even resorting to specialist advice.
Otilia Haraga
Pirated software gets top IT retailers into hot water
Employees of top local IT retailers have distributed or are still distributing pirated software without the knowledge of company bosses, according to a software industry group. Magda Popescu, Business Software Alliance (BSA) outside counsel, mentioned big names such as Altex, Domo and even Selgros among the offending firms.
Otilia Haraga
Bitdefender aiming for the top slot
With more than EUR 1 million put into a rebranding campaign aimed to position Bitdefender among the top global players, this is a crucial year for the Romanian security solutions provider, as the company plans to ‘conquer the world’ by launching new products it hopes will make it global market leader on several segments.
Otilia Haraga
Papering over the cracks: local mass media adapts to survive
Romania’s mass media industry is going through turmoil: publications are closing down or downsizing, lay-offs are becoming more and more frequent while circulation and sales figures are plummeting. Measures taken recently by press bosses across the board only serve to further underline the drama. BR surveys the scene.
Otilia Haraga
Makeover mania: Romanian telecom operators get interactive
The lines and curves in the design of a store are the result of intense deliberation, BR learned from telecom operators, who explained what went into the revamping of their branches – money, resources and a great deal of planning – all of which should boost the odds of attracting their technology-driven customers to the ‘candy store’.
Otilia Haraga
Romanian online payment set to challenge cash supremacy
On a market where cash is king and conventional liquidity payment is the top choice for consumers, electronic payment is striving to assert itself. The feat is not as impossible as it may seem, since the potential is huge. The online payment market is predicted to reach EUR 170-180 million this year, say industry pundits.
Otilia Haraga
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