Business Review

ID Sarrieri, Musette and Jolidon are all aiming to make a name for themselves abroad. Musette has reached New York, ID Sarrieri is already on sale in over 25 countries, and Jolidon was one of the first Romanian brands to be counterfeited abroad.

Corina Dumitrescu

A new approach to improving customer experience is infiltrating telecom operators’ strategies. This year, some companies have started to look at new ways to trumpet their latest technological releases by either re-vamping old stores or opening new branches under a fresh and updated concept to make the way customers experience last generation technology more interactive. Business Review talked to the operators about design, investments and future plans for these outlets.

Otilia Haraga

State-owned subway company Metrorex has development plans worth more than EUR 2 billion for the next decade. Top of the priority list for investment are the Drumul Taberei subway line and the route that will link the two international airports in the north of Bucharest with the rest of the city. The company is also making short-term changes in its strategy to cover its RON 180 million of losses from poor contracts.

Dana Verdes

If you were ever among keen computer gamers and not an avid player yourself, their jargon must have seemed a different language. This is because gamers in Romania are a close community and passionate about their hobby. Companies noticed, and were quick to act, opening studios in Romania where many of the latest releases were developed from start to finish. For some, Romania was the first choice.

Otilia Haraga

Avertorial

On week 43, CallPoint has launched a new blog entitled “Multilingual BPO”. It’s an English blog dedicated to the community of business process outsourcing professionals around the globe – with an Eastern Europe approach. Grégoire Vigroux, one of the main blog authors,  describes the blog in more detail.

With one foot in the forth quarter, which is traditionally a good season, IT&C producers and retailers are making new launches to boost their chances of achieving higher sales. Business Review makes an overview of the latest products thrown on the market in the mobile phone and computer category, what are the ‘must have’ functionalities and what has changed in the consumer’s behavior.

Otilia Haraga

Communism gave Romanians little in the way of consumer choice. With the arrival of capitalism and the extension of product ranges, one might have expected many of the old brands to just disappear, victims of their more colorful Western counterparts. Yet today, many of these brands offer a survival story. BR takes a behind-the-scenes look at their local and sometimes international success.

Corina Dumitrescu

An inability to attract European funds could be putting Romania at a disadvantage compared to other member states. Procedures need to be simplified and some stipulations should be left out to enable better access, say experts. BR takes a look at the problems Romania may face if it fails to attract enough European funds and what hurdles companies are running up against on the path to EU financing – as well as some of the most common frauds being used to siphon off cash.

Otilia Haraga

In an era of speed, when time is a luxury that few can afford, finding a soul-mate seems like the challenge of the century. Romantics may disapprove, arguing for a more spontaneous kind of love, but facts and figures show that there is increasing demand for matchmaking and dating services in an ever more modern Romania.

Corina Dumitrescu

Microsoft announced last week its main priorities for the fiscal year 2011: cloud computing, a larger market share and organizational development, which involves investing in new people and creating new jobs. Microsoft is approaching cloud computing as a new business model that will shape its evolution in the future. Expectations are that, as the software giant continues to launch new products this year, it will post a 6 percent growth in 2011.

Otilia Haraga